In the growing world of digital marketing and sales, social commerce is becoming critical to the success of consumer-driven companies

#TheDress debate entirely takes over social media…

When pitching a client to media, knowing which journalist or editor to pitch is just as important as knowing what to pitch.

During my tenure at The Abbi Agency, I’ve found one truth when it comes to media relations

It’s time to give this undervalued element of public relations the attention it deserves.