Our Blog
Abbi Agency Founder Tapped to Serve as Lead Judge for ESTO Destination Marketing Awards
Abbi Whitaker will join the ESTO Awards Destination Marketing Committee as a lead judge, guiding the efforts of five or more destination marketing panel in evaluating the performance of travel marketing throughout the country.
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Abbi Agency Founder Tapped to Serve as Lead Judge for ESTO Destination Marketing Awards
Abbi Whitaker will join the ESTO Awards Destination Marketing Committee as a lead judge, guiding the efforts of five or more destination marketing panel in evaluating the performance of travel marketing throughout the country.
Read moreIntroducing “Connections: Travel Influencers and Destination Marketing”
The Abbi Agency is proud to introduce our new eBook—"Connections: Travel Influencers and Destination Marketing". We look forward to revealing trends, facts, and figures about the destination marketing industry.
Read moreOur Founder at Forbes: How To Promote Tourism Without Destroying The Destination
Travel and destination marketing are two of The Abbi Agency's specialties. In this post, originally written and published at Forbes, Abbi Whitaker explains how to market a destination while preserving what makes it special for years to come.
Read moreThe Multi-Dimensional Media Relations Newsroom of the Future
One of the things I miss about working in a newspaper newsroom is the squawk of the police scanner, the banter of the photographers
Read moreBranding vs. Marketing: Why Neither Can Succeed Without the Other
By Laura Gayle, Business Woman Guide Branding and marketing are related and interdependent functions, but they are not the same. If a business wants to be the best it can be, these concepts must be handled sequentially. It’s definitely not a “Who came first: the chicken or the egg?” scenario. Businesses need to be strategic […]
Read moreThe Abbi Agency Announces Partnership with Award-Winning Edgewood Resort
The Abbi Agency has been chosen as the agency of record for Edgewood Tahoe, a luxury resort on the shores Lake Tahoe which was recently named by Travel + Leisure as the “Number One Resort Hotel in the Continental United States,” as well as “Hotel of the Year for United States & Canada” from Preferred Hotels & Resorts.
Read moreThe Abbi Agency Named NCET’s 2019 Creative Services Organization of the Year
We think the world — the absolute world — of NCET and its 600 members. And so we were giddy with excitement around here when we learned that The Abbi Agency will be honored as NCET’s Creative Services Organization of the Year. With this award, NCET honors an organization that provides top-level marketing, public relations […]
Read moreNano-Influencer: Word of Mouth Powered by Instagram
Nano-influencers have exceptional access to highly loyal communities of trust that convert—how can marketers work with this group successfully?
Read more13 Things Content Marketers Should Know About Email Marketing
Email marketing and content marketing are two of the most important tools in your outreach arsenal. Here's how you can make the most of their synergy.
Read moreHow Influencer Marketing is Changing the Game for Travel Destinations
Let’s say that you’re desperately in need of a vacation, but have no idea where you want to travel. You log in to your Instagram account to try to get ideas and see one of your favorite accounts is on vacation too. Curious, you go to their profile and see tons of images of this […]
Read moreTHE PUBLIC RELATIONS TEAM IS HIRING! Calling all Spring 2019 interns!
Ready to cross off your spring internship while surrounded by cool people, puppies and lots of Abbi red? If you’re passionate, or even curious about a career in public relations and want to learn the inner workings of an agency in a fast-paced and vibrant setting, then please read on…
Read moreThe Abbi Agency Hires Vice President of Client Strategy
Brian Baluta joins The Abbi Agency as the firm's Vice President of Client Strategy. Learn what he has in store for our growing integrated marketing communications firm.
Read moreRise of the Centennial: Getting to Know Generation Z
Generation Z'ers are quickly coming into buying power, entering the workforce, and exerting significant control over cultural conversation—but who are they really, and how can marketers reach them?
Read moreThe Abbi Agency Hires Director of Digital Media
The Abbi Agency is thrilled to introduce our new Director of Digital Media: Shannon Riley!
Read moreKeeping it Real: What Marketers Can Learn from Aretha Franklin
What can marketers learn from Aretha Franklin about authenticity and respect?
Read moreThe Abbi Agency Hits the Inc. 5000—Again!
The Abbi Agency joins Inc. Magazine’s list of America's 5000 “greatest (and most inspiring) entrepreneurs”. Learn more about our incredible year here.
Read moreUnlock the Authentic Stories of a Destination Through Content Marketing
Content marketing can help destinations to unlock the authentic stories that move and inspire visitors to truly experience a region.
Read moreCalling all Fall 2018 Interns! Join Our PR Team.
An internship can boost your job prospects and give you seriously valuable experience in our industry. Apply at The Abbi Agency today!
Read moreHitting A Home Run With Greater Nevada Fields
The Abbi Agency is proud to unveil the brand new Greater Nevada Fields website!
Read moreProud Sponsor of the Midtown Art Walk: 10 Year Celebration
The Abbi Agency is so proud to be a part of the Midtown Art Walk's 10-year celebration.
Read moreLove Isn’t the Measure of Successful Video
What is the true measure of success for video marketing? Views only tell part of the story. What actions are your viewers taking? Are you converting users?
Read moreCalling all Summer 2018 Interns! Join Our PR Team.
Ready to get that essential internship experience while surrounded by cool people, puppies and lots of Abbi red? If you’re passionate, or even curious about a career in public relations and want to learn the inner workings of an agency in a fast-paced and vibrant setting, then please read on…
Read moreIntroducing Michael Leonardini, Chief Creative Officer
Celebrated advertising and creative executive Micheal Leonardini joins The Abbi Agency leadership team as the Chief Creative Officer. Get to know him.
Read moreFORBES: How to Create a Successful Destination Marketing Video
Over at Forbes, Abbi describes what it takes to make an effective destination marketing video.
Read moreSAYONARA, ‘17!
What a year it's been. We're looking back on an unprecedented year with gratitude.
Read moreThe Abbi Agency is Proud Partners With Visit Carmel
The Abbi Agency, one of Reno's leading destination marketing firms, is partner with Visit Carmel to draw visitors to the region.
Read moreAre You Ready for your Abbi Agency Internship?
Calling all PR Spring 2018 interns! Ready to gain the experience needed for a future career in communications? Better yet, complete your internship while surrounded by experienced practitioners, dogs and lots of Abbi red? If you’re passionate, or even curious about a career in public relations and want to learn the inner workings of an […]
Read more4 Campaign Measurement Tools to Ensure Peak Performance
Measuring PR campaigns can help you understand what's working and what isn't—during and after you've unleashed your efforts.
Read moreThe Abbi Agency Takes Home Seven Awards at the 2017 Silver Spikes
The Abbi Agency joined a glitterati of public relations and integrated marketing communications professionals to celebrate achievements within the practice at the 2017 PRSA Silver Spike Awards, as hosted by the Sierra Nevada chapter of the association.
Read moreFuture Tense: How Artificial Intelligence Can Make Smarter Marketers
Artificial intelligence is the way of the future, and it willmake smarter marketers out of all of us. How can we take advantage of these emergent opportunities in the here and now?
Read moreAbbi Team to Nevada: We Stand With You
In the wake of incredible tragedy, it is more important than ever that Nevadans and the people of our country stand together. Here's how you can help the people of Las Vegas.
Read moreAre You The Abbi Agency’s Next Social Media Specialist?
The Abbi Agency is looking for a new social specialist to knock it out of the park. Are you that somebody?
Read moreICYMI: Abbi Whitaker Named TMCC Alumna of the Year
Abbi Holtom-Whitaker has been named TMCC's alumna of the year for the year of 2017. Learn more about her and her community ties here.
Read moreAre you a public relations expert with a passion for lifestyle brands?
Are you an energetic, skilled communications expert looking for a new opportunity to lead media relations for lifestyle accounts? You’re in luck!
Read moreRead My Mind: Consumer Expectations In A Digitally Immersed World
Increasingly sophisticated marketing technology, with artificial intelligence and mobile ubiquity have changed consumer expectations when they look for goods or services. How are marketers preparing to serve them the information they need?
Read moreHow to Write a B2B Headline That Captures Your Audience
B2B communications should excite and activate readers - not put them to sleep. Read our latest guide on how dazzle with your B2B comms and move the needle.
Read moreAre you the bridge between techies and creatives? Then we need you!
The Abbi Agency is looking for an experienced web designer to join our digital team.
Read moreWe Are A Proud Sponsor of the Governor’s Conference Pitch Competition
The Abbi Agency proudly supports homegrown businesses here in Nevada. We're eager to sponsor the pitch competition at this year's Governor's Conference!
Read moreTravel Trends 2017: Experience, Empowerment and Immersion
As Millennials come into their buying power and Centennials enter the market, Boomers and Gen X are embracing new tech. What does this mean for travel?
Read moreMeet Our Agency’s New PR Director: Ashley Brune!
Ashley Brune has joined the Abbi Agency as our fierce and fabulous PR Director. Get to know her.
Read moreHome Growing an Award-Winning Travel Campaign in Nevada
The Abbi Agency builds award-winning travel campaigns by telling the stories of the people who know and love the destinations best. Let us show you how.
Read moreFeel the Love: The Abbi Agency is Named Family Owned Business of the Year
The Abbi Agency is named by the Small Business Administration as Nevada's family owned business of the year for 2017.
Read moreIs it time to update your website? (The answer is probably yes.)
The internet is constantly progressing and the trends in web are always evolving. You may not need the most state-of-the-art website, but we all know first impressions are everything in business. As the internet changes, users’ expectations change - meaning that if you don’t adapt, your business will inevitably suffer.
Read moreSearch: What Your Integrated Campaign Might Be Missing
Is search becoming the secret sauce that binds a quality integrated marketing campaign together? Essentially, yes. Let The Abbi Agency be your guide to better integrated communications strategies for the saturated digital age.
Read moreNew Faces, Opportunities Abound at The Abbi Agency
The Abbi Agency adds new talent to its public relations and social teams. It also has formed a dedicated client strategy team to help manage both national and fully integrated accounts.
Read moreThe Abbi Agency Is Getting Ugly!
To celebrate the season, The Abbi Agency is getting UGLY!
Read moreThe TMCC Gift of Education
TMCC embodies the spirit of lifelong learning and gives non-traditional students
Read moreWeekly Social Media Roundup
Twitter now lets brands tweet deals to users with a new offer button
Read moreTop 5 Tips to Writing that Perfect Press Release
When writing a press release, it’s important to keep in mind the do’s and don’ts
Read moreCase Study: The North Lake Tahoe Human Powered Sports Campaign
When Abbi Whitaker has an idea, it’s pen to paper; all hands on deck
Read moreFacebook Doesn’t Suck, Your Content Does
This is not a good time to lack in creativity when it comes to your brand’s Facebook content
Read moreWeekly Social Media Roundup
Facebook makes it harder (again) for brands to advertise for free
Read more3 Things PR Pros Can Learn From Football
I’m not talking about the ads. There’s a lot of ground to be gained
Read more5 tools to boost your Instagram brand campaigns
Instagram is an incredible tool to share visual pieces of your brand...
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