ROI: PULSE CHECK
The majority of businesses go through the process of auditing their brand when they have a vested interest in making a change within their organization. Maybe they’re rebranding, or refreshing their current look. This would be a perfect time to analyze your current brand and see where it has shifted since its inception.
services
- Social Audit
- Website & SEO Audit
- Identity / Brand Positioning Audit
- Past Performance Audit
- Media Analysis (Tone, Messaging, Audience Reach)
ROI: THE DISH
Your brand touches every part of your business and every part of the consumer experience. Therefore, brand research must be ongoing to confirm that your brand continually builds equity and gains value in consumers’minds. There isn’t a place on your company’s balance sheet for brand value but it’s a powerful business asset that deserves to be prioritized and researched on an ongoing basis.
services
- Focus Groups
- Interviews
- Surveys
- Content Analysis
- Community Forums
ROI: THE PLAN
While the brand audit results in an informed point-of-view towards your brand and the research provides the raw data, the discovery phase generates a strategic roadmap towards articulating your brand’s defining value proposition.
During this phase, the unique motivators and defining characteristics of target personas are hashed out, as is the specific messaging that resonates with each. During the discovery phase, we’ll also identify your competition and how your brand stacks up.
services
- Marketing Plan (Media Strategy, Digital Marketing Strategy)
- Overall Strategy
- SWOT Analysis
- Persona Development
- Messaging
- Competitive Audit
- Strategic Involvement from Each Department
ROI: THE HEAD & THE HEART
Effective brand positioning begins with determining the existential reasons behind your brand. Only when your brand’s “why” is defined, can you hope to truly win both the hearts and minds of audiences. With a unique balance of emotional and functional capital, brand equity is strengthened while current and future brand appeal is bolstered.
services
Brand Platform / Brand Board
ROI: THE FACE
During the foundation phase, the subtleties and nuances that uniquely define your brand’s identity are assigned visual expression.
Standards are set to guide visual and messaging consistency across channels, including voice, tone, and internal and external communication guidelines.
services
- Create Brand Identity
- Mood Board / Visual Language (Social)
- Brand Standards (Optional)
- Content Development
ROI: FLESHING IT OUT
Much like Dr. Frankenstein pulling the lever, brand development electrifies and animates your brand beast, preparing it for life beyond the castle walls.
From the development of assets such as a logo, brand identity standards, and execution parameters that will express your brand’s story in the best possible way, we tighten the bolts and sew up the scars so that your monster can be unleashed upon the marketplace, with a daisy in its hand.
services
- Corporate Collateral
- Website
- Campaign Buildout
- Setting Up Social Sites
- Photo & Video Shoots
ROI: INTO THE WILD
Spoon-fed by data, strategy, and blessed with an authentic and original identity, your brand has the strength and poise necessary to step out into the world.
At this stage, many agencies wash their hands clean and turn the chapter. For The Abbi Agency, this marks the beginning of a cyclical process where evaluation is constantly used to inform, inspire, refine, and enhance the overarching brand strategy.
