The Abbi Agency Honored at 2023 Silver Anvil Awards by the Public Relations Society of America (PRSA)
RENO, Nev. (June 12, 2023) — The Abbi Agency, an integrated marketing communications agency specializing in creative, digital and public relations services, received an Award of Excellence at the Public Relations Society of America’s (PRSA) Silver Anvil Awards for its work on the 2023 Open Enrollment Campaign for Nevada Health Link. PRSA considers the Anvil Awards to be the benchmark of high performance in public relations, with Silver Anvil Awards signifying the best strategic public relations campaigns of the year.
For the second year in a row, The Abbi Agency curated and launched an integrated marketing campaign for Nevada Health Link, the state-based marketplace for affordable and quality health insurance in Nevada. With the overall goal to get more Nevadans enrolled in health insurance, the integrated campaign combined strategies across all of The Abbi Agency’s departments and service lines including public relations, paid media, social media, blogs, newsletter, website, creative and community relations. The campaign was guided by extensive research-based strategies through the work of renowned research partner, Marketing 4 Change, and emphasized a strong focus on equity and diversity through the support of Ericka Aviles Consulting, a multicultural PR and marketing agency based in Nevada.
As a result of the campaign, Nevada Health Link experienced its second-highest enrollment to date, enrolling over 96,000 Nevadans in health insurance.
“We are honored to be the only Nevada-based agency recognized this year at PRSA’s Anvil Awards,” said Connie Anderson, chief strategy officer at The Abbi Agency. “As a full-service marketing agency that aims to ensure that our work is intentional, impactful and long lasting to the communities we work in, the Nevada Health Link 2023 Open Enrollment campaign was a testament to that, and we are proud to share the results of the campaign have led more Nevadans becoming insured.”
As a recognized B Corp, The Abbi Agency leads with the philosophy of “Be Bold. Be Boundary-Breaking. Be Big-Hearted,” driving behavior and social change with environmental and community benefit at the forefront of all that they do.
The Abbi Agency was also named the Bulldog PR Midsize Agency of the Year in 2022 and AAF Western Region’s 2022 Advertising Agency of the Year ($10-50M). The Abbi Agency also took home one gold and two platinum awards from the Hermes Creative Awards, an international competition that showcases innovative concepting, writing and design work in traditional and emerging media.
For more information about The Abbi Agency and their work as an integrated marketing agency, visit www.theabbiagency.com.
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About The Abbi Agency:
The Abbi Agency is an integrated marketing communications agency specializing in creative, digital and public relations services with offices in Reno and Las Vegas and employees worldwide. The agency has executed award-winning integrated marketing campaigns for clients including Visit Carmel, North Lake Tahoe, the Yosemite Conservancy, Plumas Bank, Nevada Health Link and Travel Nevada. The agency works extensively in the travel and tourism, healthcare, technology, public affairs, government and real estate and construction industries. The Abbi Agency is a Certified B Corporation and uses this foundational mission to make the agency a force for good, leading with a philosophy of “Be Bold. Be Boundary-Breaking. Be Big-Hearted.” Learn more at theabbiagency.com.
About PRSA
The Public Relations Society of America (PRSA) is the leading professional organization serving the communications community through a network of more than 400 professional and student chapters in the U.S., Argentina, Colombia, Peru and Puerto Rico. Guided by its Code of Ethics, PRSA empowers its members to succeed at every stage of their careers through a wide breadth of premium professional development programs, exclusive networking events and leadership opportunities. Signature events include the Anvil Awards and ICON, the premier annual gathering for communications professionals and students. For more information, visit www.prsa.org.
