governance
Our Mission
Uncover the bold spirit within every organization and share it with the world.
We are committed to building a workplace that empowers every employee to grow, reach their goals and thrive as part of our team. Our approach is rooted in recognizing the unique strengths and needs each person brings to the table.
In order to maintain an atmosphere where these goals can be accomplished, we provide a comfortable and progressive workplace. Most importantly, we foster open communication, where challenges can be discussed and resolved in a mutually respectful environment. We take into account the personal circumstances and needs of every team member, and firmly believe that with direct communication, we can continue to develop a mutually beneficial relationship and resolve any difficulties that may arise.
The Abbi Agency (TAA) expects all employees to conduct themselves in a professional, respectful and non-threatening manner at all times. Threats— whether direct, conditional or implied— toward others or company property will not be tolerated. Acts of violence or intimidation are strictly prohibited. Any employee who commits or threatens to commit a violent act against any person, whether on or off company premises or time, will be subject to disciplinary action, up to and including immediate termination.
Integrating DEI principles into our workplace has been a meaningful and measurable step in building a more inclusive culture at TAA. By sharing our DEI commitment on our website and in job postings, we've attracted a more diverse talent pool, resulting in heightened creativity, innovation and problem-solving. These efforts have also bolstered team morale and retention rates, fostering a stronger sense of belonging and purpose. Overall, integrating DEI principles into our culture has positioned us as a socially responsible and forward-thinking organization.
We also introduced a blind hiring process to help reduce unconscious bias during the application stage. By concealing personal identifying information early in the review process, we are able to focus strictly on skills and qualifications.
We are fiercely independent and true to our mission, vision and values— and equally dedicated to leaving the communities we enter better than we found them. As a woman-owned business enterprise, we understand the importance of elevating voices that are not always readily heard, extending opportunities for career growth for a diverse workforce and practicing cultural humility at every chance. This work is always ongoing, but it is fundamental to who we are and how we lead.
Environment
Our Commitment to the Environment
At TAA, we believe in environmental stewardship— a shared responsibility for protecting the earth and minimizing the impact of our daily decisions. We are committed to reducing our footprint, supporting sustainability and embedding eco-conscious practices into our operations wherever possible.
Through our Green Virtual and Headquarters Policy, we promote innovative approaches to environmental action among staff. We also prioritize healthy indoor environments, recognizing that sustainability starts with the spaces where we live and work. TAA strives to improve our operational sustainability while leading by example— not just in our industry, but in the broader movements advocating for environmental sustainability, public health and action against climate change.
Our Work
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Green Our Planet
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Nevada Division of Minerals
Our Impact
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Maintained the TAA Travel eBook for 2025
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Green Our Planet
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Nevada Division of Minerals
click here to learn more
Nevada Division of Minerals
Maintained the TAA Travel eBook for 2025
Green Our Planet
Nevada Division of Minerals
TAA designed a comprehensive report for The Interstate Mining Compact Commission (IMCC) and the National Association of Abandoned Mine Lands Programs (NAAMLP) on Hardrock Abandoned Mine Lands (AML) across the United States. The professionally published report highlights the environmental hazards that Abandoned Mine Lands cause and the solutions IMCC and NAAMLP implement across the United States to avoid these risks. This report was distributed to state governments and Congress.
Maintained the TAA Travel eBook for 2025
TAA continuously updates a travel eBook designed to educate and inspire responsible travel behavior. The guide emphasizes sustainable tourism practices, destination stewardship and the role of travelers in preserving the places they visit. In 2025, The Abbi Agency updated the eBook with current trends and insights rooted in our work with clients across the travel and tourism space. The eBook promotes thoughtful exploration and highlights our commitment to environmentally conscious storytelling.
Green Our Planet
Green Our Planet is a Nevada-based nonprofit dedicated to promoting sustainability and environmental education. They are best known for their work in building and supporting school gardens, offering hands-on STEM learning opportunities for students. Their efforts are focused on partnerships with schools, communities, and local businesses to create impactful, sustainable programs that teach students about growing food, conserving resources, and caring for the planet. Green Our Planet hosted a farmers market on May 15 at the State Capitol during the 2025 Legislative Session in Carson City. TAA helped to raise general awareness of the farmers market, expanded its brand awareness and reputation, and built key relationships in the northern Nevada region.
Customers
The Company We Keep
As a Certified B Corporation, TAA is committed to using our expertise to support organizations that are making a positive difference in the world. From long-term partnerships to pro bono initiatives, our work with mission-driven clients reflects our belief that marketing can, and should, create meaningful change. In 2025, we dedicated our time and expertise to amplify voices in sectors ranging from mental health and homelessness support to public health impact.
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Do Good Sh*t
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Karma Box
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LEAD with Horses
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Spread the Word Nevada
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Intertribal Council of Nevada
click here to learn more
Do Good Sh*t
As a Certified B Corporation, TAA is committed to using our expertise to support mission-driven organizations that are making a difference in the communities we serve. That's why we created Do Good Sh*t (DGS)— our pro bono marketing initiative focused on amplifying the impact of non-profits through our strategic and creative services. In 2025, we partnered with several impactful non-profits, providing services free-of-charge to help them elevate their voices and expand their reach.
Karma Box
In 2025, TAA partnered with Karma Box on an engagement to develop and implement a full rebrand that aligns with its expanded mission, programs, and long-term vision. Karma Box Project has grown from a community donation box program into a robust nonprofit organization with over 40 staff members. Its evolution includes operating Safe Camp, managing the Resource Center at the Cares Campus, and running a comprehensive Reno Outreach Team that blends cleanup efforts with hands-on outreach services.
LEAD with Horses
In 2025, TAA provided strategic marketing direction, PR, creative, social support to increase awareness about the services and programs offered at LEAD with Horses. LEAD with Horses is a Reno-based nonprofit that provides equine-assisted counseling and education for children, youth, and adults. Amid a deepening mental health crisis in Nevada, where the state ranks among the worst in youth and adult mental health, LEAD offers a unique, healing alternative.
Spread the Word Nevada
Spread the Word Nevada is a nonprofit dedicated to advancing childhood literacy in Nevada's underserved communities. With impactful programs such as Kids to Kids, Books & Buddies, and Readers in Training, STWN has distributed millions of books and engaged thousands of students, families, and volunteers in literacy initiatives across the state. In 2025, TAA provided creative and PR services in honor of the 25th anniversary to highlight the past, present and future of the organization and raise awareness around Spread the Word's contributions.
Intertribal Council of Nevada
The Inter-Tribal Council of Nevada (ITCN) is dedicated to strengthening the sovereignty, self-sufficiency,and cultural integrity of Nevada's 28 Tribal Nations. Through advocacy, collaboration, and community-driven initiatives, ITCN works to protect inherent rights, promote economic and social well-being, and ensure the sustainability of traditions for future generations. In 2025, TAA worked with ITCN to provide PR support to raise awareness for key programs and services provided. Additionally, TAA provided long-term support by providing several best practices documents for social posting, email distributions and outreach, and ongoing media relations.
Community
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2025 Charitable Contributions - $323,415
TAA has established a commitment to provide a charitable contribution of 4% of revenue in 2025.
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Karma Box
TAA is proud to support the Karma Box Project through the ongoing maintenance and stewardship of a Karma Box located outside our office in Midtown Reno. As part of this commitment, our team regularly cleans, monitors, and restocks the box with non-perishable food, water, and essential hygiene items to ensure it remains accessible for those in need. Karma Boxes are designed to provide simple, immediate support within the community for those in need.
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Volunteering Hours for 2025 - 509.5 hours
Monthly Volunteering - TAA launched a monthly volunteer calendar to encourage consistent community engagement across both the Las Vegas and Reno offices. Each month, different employees lead team-wide service opportunities, making volunteering a shared and ongoing part of our culture.
spread the word nevada
In partnership with Spread the Word Nevada, a non-profit focused on early childhood literacy and expanding book access for underserved children, TAA team members supported programming across the state. In Las Vegas, employees visited local elementary schools to read to students. In Reno, our team cleaned and prepared donated books for distribution to schools and youth in need. With fewer than half of Nevada's elementary students reading at grade level, this effort aimed to inspire a love of reading and help improve literacy outcomes for local kids.
washoe county parks pollinator garden
In honor of Earth Day, TAA team members volunteered at Rancho San Rafael Park, helping to build infrastructure inside the pollinator garden and restore natural spaces. This hands-on effort supported local sustainability goals and contributed to the health and beauty of a well-loved public park, reflecting our ongoing commitment to environmental stewardship in the communities we call home.
baby's bounty
Baby's Bounty supports and empowers at-risk families by providing education and the essential tools to ensure a good start for every baby. Many families in Southern Nevada are discharged without the resources to provide basic necessities such as clothing, diapers, a car seat, and a crib. TAA went to Baby's Bounty's Diaper Bank where our team helped package and distribute diapers to families in need.
the shade tree
The Shade Tree provides safe shelter and resources to homeless and abused women and women with children in crisis; as well as offer life-changing services that promote stability, dignity, and self-reliance. TAA spent the day putting together care packages with essential care and hygiene items for families in need.
green our planet
Green Our Planet is a Nevada-based nonprofit dedicated to promoting sustainability and environmental education. TAA participated in their annual event by shopping at the student-run farmers market, supporting student entrepreneurs and contributing to school garden-based STEM education.
lead with horses
LEAD with Horses is a Reno nonprofit that provides equine assisted education and psychotherapy and adaptive riding for children, youth and adults. Tapping into the intuitive and nonjudgmental nature of horses, their knowledgeable staff provides a safe, supportive environment where people can navigate challenges, strengthen communication skills, and experience personal breakthroughs. One of TAA's team members, Kathryn, volunteers at the organization on a regular basis. A larger group of TAAers spent the day cleaning and maintaining LEAD with Horses facilities to ensure a productive and safe environment for the horses and members.
soulful seeds
Soulful Seeds is a grassroots non-profit working to reduce food insecurity through community-driven urban gardens. Their neighborhood gardens provide fresh produce, support local biodiversity, and promote health and well-being. The organization's work focuses on four key goals: creating healthy neighborhoods, increasing access to fresh food, fostering independence and building social connections. TAA team members supported this mission by volunteering time and energy to help cultivate these community-growing spaces and helping pick vegetables.
project marilyn
Project Marilyn assembles and distributes period kits throughout Nevada. Period supplies are among the least donated items when the community comes together to help. TAA supported Project Marilyn's mission by building menstrual/period kits that the organization disperses to the community, from schools to libraries.
dress for success
Dress for Success enables women to achieve economic independence by providing a network of support, professional attire, and the development tools to help women thrive in work and in life. Their purpose is to offer long-lasting solutions that enable women to break the cycles of poverty, empowering women to obtain safer and better futures. TAA spent some time helping to organize and restock their accessories and clothes before they go to their clients.
vegas strong 5k
The Forever One Memorial is a permanent monument honoring the 58 lives lost, their families, the more than 22,000 survivors, emergency and first responders, and all those impacted by the tragedy that occurred on 1 October 2017 at the Route 91 Harvest Festival in Las Vegas, NV. The TAA team participated in the Vegas Strong 5k whose proceeds will be donated to ongoing One October funds and other Las Vegas community identified needs.
Wrap the World with Quilts
Wrap the World With Quilts mobilizes quilters to create and donate handmade quilts, which are distributed to people in crisis—such as refugees and disaster victims—to provide warmth, comfort, and a sense of care. Founded in 2022 in response to the Ukraine refugee crisis, it has grown into a global humanitarian effort that connects communities through creativity and delivers aid to those in need around the world. TAA supported their mission by making quilts that the organization used to distribute to families in distress.
Workers
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Q12 Survey - Employee Satisfaction
Each year, TAA surveys the entire team to better understand employee satisfaction and engagement. Here's a breakdown of our results from 2025:
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Overall Engagement Score
Our average engagement score was 4.17, placing us in the 55th percentile among benchmarked organizations— slightly above the industry average and a valuable indicator of team-wide sentiment.
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Staff Engagement Rate
TAA's overall staff engagement rate was 65%, showing that the majority of our team feels connected to their work and the agency's mission.
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Team Members Feel Cared For
We ranked in the 75th percentile for employees who feel they have a manager, or someone at work, who genuinely cares about them as a person. This result reflects the strength of our people-first culture and leadership approach.
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Growth Is Encouraged
TAA ranked in the 51st percentile for employees who feel someone at work encourages their development. This shows continued progress toward fostering a growth-oriented environment where team members can advance their skills and careers.
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Collaborative Culture
In 2025, TAA introduced its first ever All Agency Summit hosted in Reno in December. The goal of the initiative was to foster a collaborative community, plan for the upcoming year, and establish and grow agency employee relationships. Our commitment to collaboration as an agency shows team members that we value their input and drives innovation, alignment, and stronger outcomes across teams.
These insights help us identify opportunities for continued growth, communication and support across the agency.
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Internal Initiatives
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Developed a Mental Health Journal & Coloring Book
TAA introduced a custom mindfulness workbook as part of its ongoing commitment to employee well-being. The workbook provided guided prompts, self-care checklists, reflective exercises, and client-inspired coloring pages designed to help team members find joy, manage stress, and stay connected with themselves throughout the workday.
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Earth Day Activations
TAA celebrated Earth Day by organizing volunteer opportunities that encouraged team members to give back to their local communities. In Reno, employees spent time supporting environmental efforts at Washoe County Park, helping maintain and beautify shared outdoor spaces. In Las Vegas, our team partnered with Green Our Planet to contribute to sustainability initiatives focused on education and community impact.
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B Keeping Society
TAA significantly expanded its B Keeping Society in 2025, strengthening its commitment to purpose-driven impact and employee engagement with the B Corp mission. The team introduced several new programs, including the agency’s first-ever agency-wide volunteer day during B Corp Month, creating a shared opportunity for employees to give back. In addition, the team launched monthly, agency-wide volunteer opportunities, empowering employees to lead and organize initiatives for colleagues to participate in.
TAA also launched the inaugural Do Good Sh*t application and selection process, which awarded $125,000 worth of services to nonprofits in Nevada that the team felt were aligned with our mission.
Additionally, the team organized an internal donation drive supporting employees’ nonprofits of choice, which was amplified through an agency match. These efforts helped formalize and scale the B Keeping Society’s impact across the organization.
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Evergreen Marketing Materials
TAA uses dedicated B Corp marketing materials in relevant outreach, advertising and sponsorship materials in order to raise awareness about our B Corp efforts.
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Internal Communication Cadence
We use a variety of communication channels— including monthly staff meetings, newsletters and Slack— to keep employees informed and connected. The Honeypot, our dedicated B Corp Slack channel, provides regular updates on initiatives and activations.
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Employee Recognition
Our #HiveFive recognition program allows team members to give and receive points for B Corp-aligned actions, celebrating everyday contributions to our shared mission.
Thanks for Checking Out the Hive!
