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Brand Manager, Tourism

Job Title: Brand Manager, Tourism

Supervisor: Client Strategy Director 

Department: Client Services 

Location: Nevada

JOB SUMMARY 

The Abbi Agency is seeking an integrated marketing communications professional to manage and conduct services for travel/hospitality accounts. As a Brand Manager specializing in Travel and Tourism, you’ll work across agency departments to spearhead integrated marketing efforts with agency department leads, including, but not limited to, industry and national public relations, digital marketing, creative and content development, and overall integrated campaigns.

An ideal candidate must have experience—whether in-house or agency—working across departments to collaborate on and manage integrated accounts within the travel and tourism sector. This candidate needs to have an understanding of how creative, digital, content, and public relations intersect to effectively promote travel destinations and hospitality services.

Candidates must know how to write annual and quarterly plans, have project management experience, possess superior writing and editing skills, be adept at adapting to new reporting platforms quickly, be comfortable in client-facing roles, and be extremely organized with internal and external communications.

The ideal candidate first and foremost values creative, out-of-the-box ideas that put passion for travel and exploration at the forefront of any client account.

JOB RESPONSIBILITIES

  • Serve as a senior representative on behalf of The Abbi Agency at client meetings, and with partner agencies.
  • Responsible for building respected, honest relationships with senior clients to guide the business and working relationship.
  • Oversees the integration of marketing initiatives across the business to have the most impactful, cohesive and integrated campaign possible.
  • Understands the client brief, and translates that brief into an inspiring creative document that will deliver on the client’s business needs.
  • Manage communications and deadlines across teams (social, digital, creative, PR) based on strategic direction provided by department leads.
  • Demonstrates a clear understanding of the financials of the account. 
  • Oversees the overall production budget and drives cost efficiencies. 
  • Presents Scope of Work plans, staffing, and fees to clients; works through revisions, and ultimately closes the deal for new business initiatives.
  • Knows approved scope of work and can clearly identify “scope creep,” as well as incremental opportunities to manage client expectations. 
  • Manages and mentors the entire account team providing them with guidance for their roles.
  • Identifies opportunities that could reinforce and reinvigorate the business by researching trends/competitors.
  • Knowledge of advertising and communications.
  • Provide management and strategy support on all content development; copywriting, social, marketing. 

MINIMUM QUALIFICATIONS

  • Have an understanding of reputation management, and the role of PR, content and digital in supporting initiatives. 
  • Use of a digital project management system to traffic assignments and communicate between teams. 
  • Have excellent client communication skills. 

PREFERRED QUALIFICATIONS

  • Have at least 3 – 5 years of brand management or project management experience with an agency. Or an equivalent number of years working in advertising and communications may substitute for this experience.
  • Experience leading teams, and/or mentorship.

ABOUT US

The Abbi Agency is an integrated marketing communications agency specializing in creative, digital and public relations services with offices in Reno and Las Vegas and employees worldwide. The agency has executed award-winning integrated marketing campaigns for clients including Visit Carmel, North Lake Tahoe, the Yosemite Conservancy, Plumas Bank, Nevada Health Link and Travel Nevada. The agency works extensively in the travel and tourism, healthcare, technology, public affairs, government and real estate and construction industries. The Abbi Agency is a Certified B Corporation and uses this foundational mission to make the agency a force for good, leading with a philosophy of “Be Bold. Be Boundary-Breaking. Be Big-Hearted.” Learn more at theabbiagency.com.

OUR COMMITMENT TO DIVERSITY, EQUITY & INCLUSION

We are fiercely independent and true to our mission, vision and values— but also fiercely dedicated to diversity, equity, inclusion and leaving the communities we enter better off than we found them. As a woman-owned business enterprise, we understand the importance of elevating voices that are not always readily heard, of extending opportunities for career growth to a diverse workforce, and of practicing cultural humility as we navigate the nuanced needs, wants and perspectives of a vibrant and varied constituency.