We’re Glad You Made It
In town for the Montana Governor’s Conference? We’d love to meet you. Schedule time with our team to chat about tourism, branding, big ideas and more over coffee, lunch, dinner or drinks— your choice, our treat.
In town for the Montana Governor’s Conference? We’d love to meet you. Schedule time with our team to chat about tourism, branding, big ideas and more over coffee, lunch, dinner or drinks— your choice, our treat.
Abbi is the heart, soul and creative engine that drives The Abbi Agency. A veteran of international media campaigns for some of the nation’s largest tourism and business-to-business companies, Abbi innately understands what drives media coverage and has put those skills to work for almost two decades. She has secured feature coverage in the world’s most prestigious publications and television programming — The New York Times, The Wall Street Journal, Forbes, Fortune Small Business and MSNBC — and has established relationships with world-class reporters and writers to show for it. Today, Abbi’s belief in a buttoned-up rebellion of extremely talented people pushing creative boundaries to solve real problems has grown into a famously friendly firebrand of a communications agency, one that’s shaping the success of destinations and hospitality organizations nationwide.
Deeply passionate about travel and adventure, Allegra has worked for over a decade to conceptualize and launch integrated marketing campaigns for destination and hospitality brands. Allegra specializes in establishing the most effective integrated strategy for each client and then works closely with the brand manager and account team to ensure that the strategy is rolled out effectively. Allegra has led strategic marketing initiatives for several destination and hospitality brands, including work with the Utah Office of Tourism, Carnival Cruise Line, Southwest Montana, Edgewood Tahoe Resort and Explore Murrieta. She brings a well-rounded skill set to the table, tapping into her experience in digital marketing, integrated campaigns, brand management, public relations, brand messaging and development, events management, marketing automation and strategic planning.
Haley Burgess is a destination marketing expert with broad experience in carrying out destination marketing initiatives and a depth of knowledge of consumer insights and behavior. She is a seasoned expert at ensuring each creative campaign is integrated across all client communications channels, leveraging creative and effective ideas to meet client goals. Haley is a seasoned professional in delivering top-notch client service and acts as the main point of contact for many clients’ day-to-day needs, maintaining a close working relationship between each client and The Abbi Agency’s teams to ensure each marketing touchpoint is on-brand and on-strategy. She has led ongoing work and campaigns for numerous tourism clients including Discover Kalispell, Southwest Montana, Visit Morro Bay, the City of Livingston, Visit Camarillo and Edgewood Tahoe Resort.
Catch our fearless leader, Abbi Whitaker, as she brings her signature blend of heart, humor and hard-earned strategy to this breakout session about the power of storytelling in tourism marketing.
→ See you at the session!
“Telling Montana’s Story: Engaging Visitors Through Authentic Narratives”
9:30 – 10:30 AM and 10:45 – 11:45 AM | Delta Hotels Helena Colonial – Natatorium