Carmel-by-the-Sea

Carmel-by-the-Sea’s fairytale cottages and white sand beaches make an immediate impression. But this coastal village’s identity runs so much deeper.

Audacious and eclectic folk artists, oil painters who work by moonlight, century-old stages tucked into the forest — this is the unexpected side of Carmel-by-the-Sea. And those stories could only be told in a storytelling medium that could translate the immersive experience of an oil painter working brushstroke-by-brushstroke to the rhythm of crashing waves.

The Abbi Agency produced a seven-part video series titled Best Kept Carmel highlighting some of the most compelling behind-the-scenes stories of Carmel-by-the-Sea. Using rich sound design, cinematic video production and a careful fidelity to the authentic narratives within the community, the series evoked the art colony past and vibrant cultural future of the village.

Fortified by powerful blog content, crisp photography and social media efforts, the campaign rendered Carmel-by-the-Sea in captivating narratives, showcasing the original personalities, rich history and uniquely preserved culture that makes it an iconic California coastal outpost.

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