Visit Camarillo

Visit Camarillo, California, sought to position the town as a premier wedding destination, showcasing its romantic venues and scenic charm. The destination aimed to increase visibility in the wedding and lifestyle spaces, reaching couples and influencers who value unique wedding experiences. The goal was to engage influencers and media members to spread the word about Camarillo as an ideal location for weddings, bridal parties and romantic getaways.

The Abbi Agency designed a comprehensive, multi-phased approach that included:

• Influencer & Media Outreach: Our team targeted a mix of wedding, lifestyle and travel influencers with strong, engaged followings. We curated a list of influencers and media members who aligned with Camarillo’s brand, focusing on those with an interest in weddings and destination travel.
• “Say I Do to Camarillo” Gift Box: As part of the campaign, we delivered curated gift boxes to influencers, offering a taste of what Camarillo weddings offer. These gift boxes contained materials that spoke to Camarillo’s romantic offerings and wedding venues.
• Mini FAM Trip: We invited West Coast-based media and influencers to experience Camarillo firsthand. The itinerary included venue tours, a welcome brunch, sunset wine tastings and local workshops – all aimed at showcasing Camarillo as a versatile, accessible wedding destination.

By working with influencers who were genuinely excited about the destination, we were able to organically amplify Camarillo’s reputation as a premier wedding and romantic destination.

• Content Delivery: We requested 9 pieces of content from the influencers, but they went above and beyond, delivering 28 pieces of content. This over-delivery significantly boosted campaign reach and engagement at no extra cost.
• Engagement: The campaign generated a total of 81.6K impressions and 2.2K engagements, with a campaign engagement rate of 2.6%.
• Strong Partnerships: The influencers and media members expressed enthusiasm about the campaign, with follow-up engagements indicating high interest in future collaborations with Visit Camarillo.