Edgewood Tahoe Resort

Edgewood Tahoe Resort aimed to increase bookings, encourage longer stays, and boost brand awareness among luxury travelers. With a competitive market for ski, golf, weddings, and event-driven packages, the resort sought a paid media strategy that could deliver both high engagement and measurable return on ad spend (ROAS).

The Abbi Agency developed a hyper-targeted paid media campaign leveraging multiple channels:

• Search Engine Marketing (SEM) focused on Villa Suites, weddings, evergreen offers, and seasonal packages to directly drive conversions
• Google Display and Meta platforms for brand awareness and engagement
• OTT and native advertising for retargeting and additional visibility
• Weather-triggered and retargeted ads for timely, context-sensitive messaging

This integrated approach allowed us to reach luxury audiences at the right moments, optimizing spend to maximize revenue and engagement.

• Overall ROAS of $5.57 per $1 spent – nearly 2-3x industry average ($2-$4)
• SEM click-through rate (CTR) averaged 20.6% – more than 4x the industry standard of ~5%
• Google Display delivered over 20 million impressions at an efficient $0.93 CPM – well below the $2-$3 industry average

• Villa Suites SEM: $656K revenue, 17.78% CTR, 42.6 ROAS
• Evergreen SEM: $643K revenue, 20.57% CTR, 40.1 ROAS
• Weddings SEM: $188K revenue, 37.18% CTR, 139.9 ROAS