The Abbi Agency Grows Southern Nevada Presence and Expands Clientele in 2022
RENO, Nev. (January 20, 2022) — The Abbi Agency, recently named one of the Most Diverse Companies in Northern Nevada, is quickly expanding its presence in Southern Nevada with new business and new employees across a variety of departments and positions.
After a decade of experience in the PR industry, Abbi Whitaker saw the need for truly strategic and integrated PR in Nevada, similar to the innovative Bay Area and New York companies she worked for throughout her career. This led to the namesake agency launching in 2009 by the wife and husband duo, Abbi and Ty Whitaker. The Nevada-based entrepreneurs have since grown the business across the state, country and the world; and have expanded service lines to touch all areas of marketing.
By establishing Las Vegas as the agency’s second largest office, the out-of-the-box agency continues to remain nimble and strategic, while carrying out its mission to inspire people to discover places, ideas and opportunities that impact their lives for the better.
“Keeping up with the need for strategic and research-driven PR and marketing in Nevada, we have considerably expanded our statewide client portfolio, servicelines and our team of professionals, which has led to the expansion of our Las Vegas office,” said Abbi Whitaker. “We are thrilled to see our team grow in Southern Nevada and continue servicing our clientele across the state.”
In the past year, the Las Vegas team has more than tripled, with team members ranging from all experience levels ー coordinator to managerー and across multiple departments, including brand management, public relations and digital content creation. Additionally, Chief Strategist Officer and newly named Partner of The Abbi Agency, Connie Anderson, who has been with the company for nearly 10 years, recently relocated from Reno to Las Vegas in mid-2021, bringing some of the top leadership in the company to Southern Nevada.
In total, The Abbi Agency makes up a team of 40+, with experts in marketing, public relations, public affairs, social media, web design, creative development, content marketing, data analysis, event promotion and coordination and market research.
Exponentially growing the Southern Nevada team comes alongside The Abbi Agency’s increase in statewide clientele, including Nevada’s Silver State Health Insurance Exchange Nevada Health Link, Travel Nevada, Nevada Governor’s Office for Economic Development and Nevada Governor’s Office for Workforce Innovation. The agency also works with several statewide education non-profits including Jobs for Nevada’s Graduates and Opportunity 180, as well as Google’s data center in Henderson; and Fennemore Law. Additional projects in Southern Nevada include the launch of leading online education platform Study.com’s Keys to the Classroom initiative in Nevada and the groundbreaking of The Highline apartments by Lyon Living and LandSpire Group.
Regarded by the Reno Gazette Journal as “the marketing expert helping all businesses thrive,” the full-service integrated agency leads with a solution-driven approach, which has resulted in new business ventures with clients across diverse industries, particularly in tech. The Abbi Agency has welcomed Aquant, a predictive AI and workforce knowledge management startup; Aurea, an enterprise software company; and RealVNC, a fully encrypted remote desktop software, to its portfolio of work.
Among the agency’s list of distinguished accolades, Abbi Whitaker has been awarded as a PR News 2020 Top Women in PR honoree, 2019 Ragan Top Women in Communications Award recipient and serves on the Forbes Agency Council and INC Masters; as well as launched the Young Entrepreneurs Collective in Northern Nevada. Providing clients with a global network of communications agencies, The Abbi Agency joined the premier international communications network IPREX in 2021
Though the agency is rapidly expanding and changing, one thing has stayed the same: its values. Remaining fiercely independent and true in everything they do, The Abbi Agency is dedicated to diversity, equity, inclusion and leaving the communities they enter even better than they found them. The Abbi Agency is a team of problem solvers with the mission to strengthen the communities around.
For more information about The Abbi Agency and their work, visit www.theabbiagency.com.
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About The Abbi Agency:
The Abbi Agency is an integrated creative, digital and public relations agency with offices in
Reno and Las Vegas and employees worldwide. The agency has executed award-winning integrated marketing campaigns for clients including Visit Carmel, North Lake Tahoe, SendCutSend, Plumas Bank and Travel Nevada. The agency works extensively in the travel and tourism industry, while also growing robust healthcare, technology, economic development, construction, next-gen brands and public affairs divisions of the company. Learn more at theabbiagency.com.
