The Abbi Agency Announces National Client Growth in Tourism Practice with Addition of Aramark, Amtrak Pacific Surfliner® and Carnival Cruise Line

January 18, 2024

RENO, Nev. (January 18, 2024) — The Abbi Agency, an outcome-obsessed, full-service agency that builds brands, shifts perceptions and inspires action, has added three new travel brands to its travel and tourism repertoire: Aramark Destinations, Carnival Cruise Line and Amtrak Pacific Surfliner®.

Aramark Destinations delivers industry-leading hospitality, recreation, and stewardship at 21 state and national parks, 10 cultural attractions, and 22 hotels and conference centers. The Aramark Destinations portfolio includes iconic locations such as Yosemite National Park, Big Bend National Park, South Lake Tahoe and Pikes Peak. The Abbi Agency is proud to be Aramark Destinations’ new public relations agency of record.

Carnival Cruise Line is the leader in the cruise industry, sailing more than five million people each year on fun and memorable vacations to worldwide destinations across a fleet of 26 ships. As America’s Cruise line, Carnival personalizes its experience to bring about the best vacation possible for each Carnival guest. The Abbi Agency is working with Carnival on search engine optimization (SEO), digital content and content amplification for the cruise line’s travel blog, Away We Go

The Pacific Surfliner is the busiest state-supported intercity passenger rail route in the United States. With 29 stations across Southern California, the route connects San Diego, Orange, Los Angeles, Ventura, Santa Barbara, and San Luis Obispo counties. The Abbi Agency is already providing social media, digital content, and digital advertising services.

“We are proud to obtain such powerhouse clients at a time when travel is top of mind for nearly every consumer,” said Abbi Whitaker, Co-Founder and CEO of The Abbi Agency. “We carried our travel clients through the tumultuous years of COVID-19. Getting to work with these travel brands that help so many people get outside and explore as travel continues to rebound makes us eternally grateful and even more excited.”

The Abbi Agency also launched its sister public relations agency in the UK, Brass Tacks Media, enabling travel and tourism brands to target audiences across the pond. 

“Consumers in the US and UK might both speak English, but they are inherently different audiences,” said Lydia Eason, co-founder of Brass Tacks Media. “By working together, The Abbi Agency and Brass Tacks Media will ensure messaging and campaigns are delivered cohesively to audiences in ways that deeply resonate.” 

The combined efforts of Brass Tacks Media and The Abbi Agency signify a modern approach to integrating earned and owned media, leveraging over 20 different technology platforms to drive strategic conversations and help travel brands stand out in today’s crowded media landscape.

The Abbi Agency strives to keep both clients and the community informed by sharing expertise and various point-of-views within the travel industry through their blog and online content. In addition, The Abbi Agency will release a Travel & Tourism eBook in early 2024 that will feature travel trends for the year ahead, including “lisness” trips, shorter travel preparation time, the most popular season to travel and more.

For more information on The Abbi Agency and their work as an integrated marketing agency, visit www.theabbiagency.com.


About The Abbi AgencyThe Abbi Agency (TAA) is an outcome-obsessed, full-service agency that builds brands, shifts perceptions and inspires action. Working with world-class travel destinations, national health initiatives and Fortune 500 heavyweights, TAA generates movements that cannot be ignored. The agency is proudly headquartered in Nevada with offices in Las Vegas, Reno and Helena, Montana, powered by a team that hails from all corners of the globe. As a certified B Corporation, TAA is guided by the foundational mission of “Be Bold. Be Boundary Breaking. Be Big Hearted.” Since the company’s early days, each team member has thought differently, acted differently and believed that an agency can reach higher by moving beyond the tired practices of the past. TAA works in a variety of industry sectors, from tech, travel and education, to healthcare and beyond. Recently named Advertising Agency of the Year by the American Advertising Federation’s (AAF) Western Region Best of the West Media Awards and Bulldog PR’s Midsize Agency of the Year, the agency excels in creating award-winning integrated marketing campaigns for clients, including Visit Carmel, Carnival Cruise Line, Aramark Destinations, the Yosemite Conservancy, Google, Tesla, Edgewood Tahoe, Nevada Health Link, Travel Nevada and many more. Learn more at theabbiagency.com.