Paid Media Specialist

Salary Range: $52,000 – $61,000 based on experience and qualifications
Location: Preferably based on the West Coast or within the Pacific Time Zone (PST)

JOB SUMMARY 

The Paid Media Specialist at The Abbi Agency is a key executional role within the Paid Media team, responsible for ensuring the seamless setup, monitoring, and performance reporting of digital campaigns across platforms. This tactical position supports client success by maintaining accurate budget pacing, launching campaigns on time and without error, and delivering clear, actionable reports. The Paid Media Specialist works closely with Senior Strategists and the Director of Performance Marketing to translate strategy into results, while identifying optimizations that improve efficiency and effectiveness.

JOB RESPONSIBILITIES

• Own day-to-day budget pacing and spend tracking across campaigns and platforms
• Ensure campaign launches are executed on time, correctly tagged, and aligned with approved media plans
• Generate weekly, monthly, and ad hoc performance reports with clear metrics, trends, and insights
• Troubleshoot campaign issues such as delivery discrepancies, pixel misfires, or data lags
• Maintain naming conventions, QA checklists, and platform best practices across all builds
• Collaborate with strategists to flag underperformance, recommend optimizations, and prepare reports for clients
• Work in platforms such as Google Ads, Meta, Pinterest, LinkedIn, StackAdapt, and others
• Contribute to internal documentation, process improvements, and quality control

MINIMUM QUALIFICATIONS

• 2+ years of experience in digital media buying, planning, or campaign management
• Proficiency in campaign builds and tracking in major ad platforms
• Strong Excel/Google Sheets skills; familiarity with Looker Studio and Supermetrics a plus
• Detail-oriented with strong organizational and time management skills
• Comfort working across multiple campaigns, clients, and deadlines simultaneously
• Familiarity with paid social, programmatic, and search campaigns; traditional media a bonus
• Excellent communication skills and a team-first attitude

PREFERRED QUALIFICATIONS

• Experience with conversion tracking, UTMs, and basic pixel/tag management
• Understanding of how different media channels contribute to the funnel
• Previous agency experience is a plus but not required

ABOUT US

The Abbi Agency is an integrated marketing communications agency specializing in creative, digital and public relations services with offices in Reno and Las Vegas and employees worldwide. The agency has executed award-winning integrated marketing campaigns for clients including Visit Carmel, North Lake Tahoe, the Yosemite Conservancy, Plumas Bank, Nevada Health Link and Travel Nevada. The agency works extensively in the travel and tourism, healthcare, technology, public affairs, government and real estate and construction industries. The Abbi Agency is a Certified B Corporation and uses this foundational mission to make the agency a force for good, leading with a philosophy of “Be Bold. Be Boundary-Breaking. Be Big-Hearted.” Learn more at theabbiagency.com.

OUR COMMITMENT TO DIVERSITY, EQUITY & INCLUSION

We are fiercely independent and true to our mission, vision and values— but also fiercely dedicated to diversity, equity, inclusion and leaving the communities we enter better off than we found them. As a woman-owned business enterprise, we understand the importance of elevating voices that are not always readily heard, of extending opportunities for career growth to a diverse workforce, and of practicing cultural humility as we navigate the nuanced needs, wants and perspectives of a vibrant and varied constituency.