Once Upon a Taos: The Abbi Agency Named Agency of Record
Once upon a time, in a marketing agency not so far away, a new story took root in a place known as “The Land of Enchantment.” A kingdom of whispering deserts and skies that shimmer with starlight, New Mexico was the perfect place to begin an exciting new chapter.
The opening line of TAA’s new story was written one year ago when we were chosen as the public relations and influencer relations Agency of Record for New Mexico Tourism Department. Since then, we’ve been laser-focused on representing New Mexico’s magnetic spirit on a national stage.
Enter: Taos, New Mexico
Every kingdom has its crown jewels, and in New Mexico, Taos shines among the brightest. That brilliance is now the focus of our next adventure: helping tell the story of Taos as its newly appointed Agency of Record. That story is something timeless and alive, grounded in fascinating local history, a colorful arts scene and breathtaking natural beauty.
We couldn’t be more excited to be leading the charge on PR, media outreach, influencer partnerships and brand storytelling for Visit Taos, teaming up with our friends over at Taos-based Benthouse Creative to make sure we’re keeping the town’s social feeds and newsletters full of authentic, local spirit.
Setting Up Shop in Santa Fe
And, because every great adventure deserves a home base, we’re planting even deeper roots in New Mexico with a brand-new office in Santa Fe. At the helm is PR Account Director Marissa Le-Baca, a longtime New Mexican with more than a decade of experience telling stories across the state. Marissa knows Taos well, too; she previously worked with the Town’s Marketing and Tourism Department, making this feel like a full-circle homecoming.
And We’re Just Getting Started…
So, what’s next for TAA and Taos? Big, big things. With Taos’ star on the rise— recently named one of Travel + Leisure’s 2025 World’s Best Cities and the #1 Small Town Shopping Destination— it’s truly perfect timing.
This is only the beginning of our Taos chapter, and we can’t wait to share what’s coming next. Stay tuned— the story’s just getting good!
