A Bold New Blend: TAA Named Agency of Record for City of Napa

Some places really don’t need an introduction. All they need is the right storyteller.

We couldn’t be more excited to share that The Abbi Agency has been selected as the new Agency of Record for the City of Napa, one of California’s most iconic destinations! Chosen through a highly competitive RFP process, this partnership marks the beginning of a bold new chapter for Napa and an exciting new collaboration for our team.

What’s On the Menu?

As Agency of Record, TAA will lead strategy, branding, creative, web, digital marketing and social media, including a full destination rebrand and a reimagined website designed to inspire visitors, support trip planning and reflect Napa’s multifaceted identity.

“Napa is one of the world’s most celebrated destinations, and we’re honored to partner with the City at such a transformational moment. Our goal is to deliver a fresh creative vision and digital strategy that reflects Napa’s richness— not just its iconic vineyards and culinary scene, but the vibrancy, diversity and community that define the city today.”
-Abbi Whitaker, Our Fearless Leader

“We’re excited to welcome The Abbi Agency as our Agency of Record— Their integrated approach and proven expertise in destination branding and digital marketing make them an ideal partner as we look toward Napa’s next chapter.”
-Jennifer Owen, Economic Development Coordinator for the City of Napa

Collaboration is at the very heart of this partnership, and we can’t wait to work alongside the City of Napa team to welcome new audiences, while still staying true to the folks who already know and love Napa. 

Cheers to this next chapter!