Connie Liu Account Manager

What I do: Work specifically on travel and tourism clients, handling media relations, media strategy, client relations, project management, integrated and ROI-focused campaign development, brand development and training.

What I’m proud of: Strategizing and executing the award-winning North Lake Tahoe Ale Trail campaign to provide real results to the destination as a whole; spearheading the growth of our travel department from a single resort to overarching travel destinations; helping to educate new PR entrants to the future of PR – that PR is more than a press release.

What I love about this industry: No day is ever the same, and I walk in each day with the opportunity to become an expert on a new topic; the opportunity for continuous growth, because you can turn small wins into successes for the whole team and learn from them to grow and evolve the team overall.

What jam describes me: “Can’t Hold Us” by Macklemore and Ryan Lewis | @connieapr