The Abbi Agency Hires Director of Digital Media
Shannon Riley To Bring Digital Media, Media Buying Expertise to Expanding Abbi Agency
Reno, Nev. (Oct. 19, 2018)—Known for the research, strategy and execution behind resonating creative, digital, social media and public relations campaigns, The Abbi Agency has announced the hiring of Shannon Riley as Director of Digital Media. Shannon is a digital marketing professional with proven experience in delivering results-driven strategies, tactical campaign creation and strategic implementation. As a veteran in the media buying industry, Riley is versed in placing, measuring and optimizing traditional, non-traditional, digital and social media buys.
“Shannon has a deep understanding of the digital process, which means that she is able to carry out and track media buying throughout every stage of a campaign,” said Abbi Whitaker, co-founder and president of The Abbi Agency. “She has also shown the ability to always be ahead of new technologies and changes to policies of existing platforms, which is no small feat in this ever-evolving digital world that we work and live in. We’re thrilled to have her on board as we start to focus on the upcoming year.”
This announcement comes in the wake of the agency’s January hiring of Chief Creative Officer, Michael Leonardini, an award-winning designer and creative director with nearly two decades of experience creating national and international marketing and branding programs. Leonardini brings an extensive professional track record and valuable insight to the agency’s well-rounded leadership team.
Before joining The Abbi Agency, Riley worked as a digital marketing manager, where she spearheaded campaigns in the hospitality, medical and technology fields. Riley also gained valuable experience in Southern California’s broadcasting market, where she worked as a national sales coordinator from 2014-2015.
“I was drawn to The Abbi Agency for a number of reasons,” explained Riley. “Not only is the team amazing, thoughtful and creative, they truly understand the importance of digital marketing and the need for today’s marketers to engage their audiences in the spaces and ways which are meaningful for them.”
Riley earned a Master’s Certificate in hospitality management from eCornell in 2016, a Master’s degree in communications from San Diego State University in 2010 and a Bachelor’s degree in Communications from the University of New Hampshire in 2002. She enjoys skiing, yoga, meditation, hiking and traveling in her spare time.
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