One of the things I miss about working in a newspaper newsroom is the squawk of the police scanner, the banter of the photographers
Measuring PR campaigns can help you understand what’s working and what isn’t—during and after you’ve unleashed your efforts.
Artificial intelligence is among us, but what does that mean for the public relations industry? Here is Abbi’s take.
Many mornings have a similar start. With fresh coffee in hand, the warm glow of a laptop screen and, BAM! A wall of emails to deal with. As PR professionals, we can live in our inboxes for days on end sorting through hundreds of conversations with clients and co-workers—and maybe missing a hot opportunity along the way…