By Laura Gayle, Business Woman Guide Branding and marketing are related and interdependent functions, but they are not the same. If a business wants to be the best it can be, these concepts must be handled sequentially. It’s definitely not a “Who came first: the chicken or the egg?” scenario. Businesses need to be strategic… Read more »
Nano-influencers have exceptional access to highly loyal communities of trust that convert—how can marketers work with this group successfully?
Email marketing and content marketing are two of the most important tools in your outreach arsenal. Here’s how you can make the most of their synergy.
Let’s say that you’re desperately in need of a vacation, but have no idea where you want to travel. You log in to your Instagram account to try to get ideas and see one of your favorite accounts is on vacation too. Curious, you go to their profile and see tons of images of this… Read more »
Generation Z’ers are quickly coming into buying power, entering the workforce, and exerting significant control over cultural conversation—but who are they really, and how can marketers reach them?