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Public Relations Account Manager

Job Title: Public Relations Account Manager

Supervisor: Lauren Meckstroth 

Department: Public Relations

Candidate must live in New Mexico

JOB SUMMARY 

The public relations account manager should be both knowledgeable and passionate about travel and tourism, lifestyle and hospitality. You have a fond interest in how destinations market themselves, travel trends and a knack for wanting to tell the bigger story behind a destination. You can’t help but think like a journalist, identifying angles that you know will pique the media’s interest, including the unique story behind a destination or why someone would want to travel to one location versus another.

You will be a key member of the team working on and managing a portfolio of travel and tourism clients and staff members (Senior Account Executives, Account Executives, Account Coordinator and PR interns) to ensure objectives and quality of work are met in an efficient and timely manner.

Reporting directly to the VP of Public Relations, the public relations account manager will make a strong contribution to key business objectives through a variety of external campaigns to help the Agency achieve industry recognition, as well as supporting new business initiatives.

Interfacing with the client successfully is imperative in this role, developing a clear understanding of needs and expectations and establishing communications systems accordingly. 

The public relations account manager will understand the workings and responsibilities of all agency departments, as well as mastered the skills of an account executive.

Account managers must know how to manage a team, create and implement communications plans, write media materials as well as review and improve materials created by their team, work with media and clients on story coordination, have superior writing and editing skills, be able to adapt to new reporting platforms quickly, and be extremely organized with internal and external communications. Minimum 5 years of experience with proven results.

JOB RESPONSIBILITIES

Account Management

  • Serve as the liaison between clients and agency.
  • Play a key role in account activities including management, client communication, media relations strategy, program implementation and strategic growth.
  • Manage high severity requests or issue escalation.
  • Build and maintain strong, long-lasting client relationships.
  • Ensure key successes are being met for clients and provide recommendations for improvement. 
  • Provide final approval for all agency materials for delivery to client.
  • Own the creation and management of communication plans for clients.
  • Address and manage client budgets.

Media Relations

  • Actively participate in creative brainstorming sessions and offers original ideas
  • Proactively work with clients and PR team to identify news angles that align with client messaging and goals.
  • Write and edit press releases, media advisories, pitches, talking points.
  • Collaborate with PR team to secure media coverage that aligns with clients’ various audiences, including locally, regionally, nationally and with industry-specific media.
  • Develop thought leadership angles/programs
  • Develop yearly/quarterly content calendars 
  • Pitch, develop and maintain media relationships.
  • Monitor and pitch HERO and Qwoted opportunities 
  • Influencer outreach and coordination 
  • Research: past client coverage, competitor stories and analysis, pitch ideas, trends, innovative PR campaigns 

MINIMUM QUALIFICATIONS

  • Minimum 4-5 years experience, either in-house or agency, specifically in travel and tourism accounts.
  • Minimum 4-5 years experience either managing clients at a PR agency or as the PR lead on an integrated account, or being in a management role of PR in-house. 
  • Minimum of 4-5 years experience in media relations locally, regionally and nationally.
  • Must have track record of pitching and securing stories within travel media.
  • Experience using a digital project management system to traffic assignments and communicate between teams.  
  • Excellent client communication skills.

PREFERRED QUALIFICATIONS

  • Agency experience is preferred.
  • Experience leading PR while working with other teams, including social, web, content, paid media, etc.

ABOUT US

The Abbi Agency is an integrated marketing communications agency specializing in creative, digital and public relations services with offices in Reno and Las Vegas and employees worldwide. The agency has executed award-winning integrated marketing campaigns for clients including Visit Carmel, North Lake Tahoe, the Yosemite Conservancy, Plumas Bank, Nevada Health Link and Travel Nevada. The agency works extensively in the travel and tourism, healthcare, technology, public affairs, government and real estate and construction industries. The Abbi Agency is a Certified B Corporation and uses this foundational mission to make the agency a force for good, leading with a philosophy of “Be Bold. Be Boundary-Breaking. Be Big-Hearted.” Learn more at theabbiagency.com.

OUR COMMITMENT TO DIVERSITY, EQUITY & INCLUSION

We are fiercely independent and true to our mission, vision and values— but also fiercely dedicated to diversity, equity, inclusion and leaving the communities we enter better off than we found them. As a woman-owned business enterprise, we understand the importance of elevating voices that are not always readily heard, of extending opportunities for career growth to a diverse workforce, and of practicing cultural humility as we navigate the nuanced needs, wants and perspectives of a vibrant and varied constituency.