PR Internship

SUMMARY:

This internship is a semester-long position within the public relations department. Primary responsibilities will include: research and planning, media relations, content development, event coordination, client reporting and everyday administrative support. The Abbi Agency will fulfill the real-world experience and education you’ve been craving.

We’re serious about providing our interns with an experience that prepares and develops you as a professional. In fact, we’ve even created a series of educational sessions called The Abbi Academy that introduces you to the fundamentals of agency work.

DESCRIPTION:

The PR interns will help lay the groundwork for accounts to succeed. Day-to-day tasks may include:

• Developing and maintaining media lists
• Tracking and logging placements weekly
• Conducting background research for clients
• Writing press releases, media alerts, blogs and newsletter content
• Fulfilling general media requests
• Monitoring all forms of media for clients and general beat-related news coverage and trends
• Assisting with public relations team in research and presentation of new tools and relevant PR data 
• Attending and working client-related events 
• Assisting with coordinating press trip logistics

THE ABBI ACADEMY: 

All Abbi Agency Interns receive access to ten Abbi Academy sessions. These sessions provide both training and a look into the day-to-day work of each manager within an integrated agency. All interns are provided clear-cut takeaways that are applicable to students now and in a multitude of future job roles. 

2023 Summer Abbi Academy Sessions (subject to change) are as follows: 

• Using Department Tools
• Media Relations
• Building a Brand
• How to Pitch the Media
• Crisis Communications
• Content Marketing
• How to build a resume and portfolio
• Blog Writing
• Social Media 
• Website Development
• Building Campaigns
• Public Affairs
• Paid Media and SEO
• Final Portfolio Presentations

REQUIREMENTS:

• Junior or Senior standing as of Summer 2023 in a journalism, PR, advertising, marketing or related program.
• Previous completion of one internship
• Excellent creative and technical writing skills 
• Proficient in Google Suite including Gmail, Google Drive, etc.
• Working knowledge of social media channels for business purposes
• Proficient in Microsoft Office, including Excel
• Detail-oriented
• Works well in a dynamic environment

Application Requirements: Resume, cover letter and two reference contacts

Application Deadline: May 1, 2023

Summer 2023 Internship Program: June 5- August 25, 2023