Digital Content Internship


This internship is a semester-long position within the digital content department. Primary responsibilities will include: influencer research and planning, content calendar creation, content development, special care, client reporting and everyday administrative support. The Abbi Agency will fulfill the real-world experience and education you’ve been craving.

We’re serious about providing our interns with an experience that prepares and develops you as a professional. In fact, we’ve even created a series of educational sessions called The Abbi Academy that introduces you to the fundamentals of agency work.


The Digital Content Intern will help lay the groundwork for client success. Day-to-day tasks may include:

  • Basic content creation
  • Influencer research and outreach
  • Content calendar creation and management
  • Conducting background research for clients
  • Platform research
  • Analytics and metrics tracking
  • Social listening and social care
  • Short-form video production
  • Photo editing
  • Attending and working client-related events 
  • Monthly reporting and analysis


All Abbi Agency Interns receive access to ten Abbi Academy sessions. These sessions provide both training and a look into the day-to-day work of each manager within an integrated agency. All interns are provided clear-cut takeaways that are applicable to students now and in a multitude of future job roles. 

2023 Summer Abbi Academy Sessions (subject to change) are as follows: 

  • Using Department Tools
  • Media Relations
  • Building a Brand
  • How to Pitch the Media
  • Crisis Communications
  • Content Marketing
  • How to build a resume and portfolio
  • Blog Writing
  • Social Media 
  • Website Development
  • Building Campaigns
  • Public Affairs
  • Paid Media and SEO
  • Final Portfolio Presentations


  • Junior or Senior standing as of Summer 2023 in a journalism, PR, advertising, marketing or related program.
  • Previous completion of one internship
  • Excellent creative and technical writing skills 
  • Proficient in Google Suite including Gmail, Google Drive, etc.
  • Working knowledge of social media channels for business purposes
  • Proficient in Microsoft Office, including Excel
  • Detail-oriented
  • Works well in a dynamic environment

Application Requirements: Resume, cover letter and two reference contacts

Application Deadline: May 1, 2023

Summer 2023 Internship Program: June 5- August 25, 2023