Understanding the Power of YouTube Influencers

Topics: Public Relations, Content Marketing


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When it comes to building meaningful connections between brands and audiences, influencers can be any marketer’s ace in the hole.

With that said, not all influencers bring about the same return on investment.

Research trends indicate that, while customers tend to view many celebrity influencers with a certain level of skepticism, audiences are eager to accept and act on the credibility and authenticity associated with popular Youtube personalities.

Learn why audiences are saying “yes” to YouTube, and how you can leverage creative influencers to your advantage by reading my article at the Huffington post: Understanding the Power of YouTube Influencers (Compared to Traditional Celebrities)

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