Caroline McDermaid Digital Strategist

What I do: Develop client-aligned strategies for websites keeping in mind UX/UI, search engine optimization and SEO-driven content strategies. Manage and execute many aspects of the website development process including project management, content research and implementation and creative asset development.

What I’m proud of: Working with community events like the Midtown Art Walk and increasing its size and impact on the community; building social media channels for small businesses through exposure from internationally-recognized brands; meeting tight website deadlines while integrating aesthetic skills to elevate the brand of the clients and agency.

What I love about this industry: Creating relationships with other team members and being able to help them use their skills and abilities to the benefit of all parties involved.

What jam describes me: “Sweet Caroline” by Neil Diamond (duh)

caroline@theabbiagency.com | @mcdermaidc