How to Write a B2B Headline That Captures Your Audience

How to Write a B2B Headline That Captures Your Audience Much like an unkept storefront can deter potential customers from doing business at a brick-and-mortar establishment, a subpar headline can dissuade your audience from reading your online copy or engaging with your content. This has never been truer for B2B headlines. Buzzsumo recently published an… Read more »

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Pitches Get It Done: An E-Mail Pitching Primer

Sometimes I like to imagine what goes through the mind of a reporter when they open their email at the beginning of the day—there must be an overwhelming amount of story pitch emails waiting to be opened. Meanwhile, at the other end of these emails, are PR professionals hoping to secure awesome coverage for their clients…

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