Client Spotlight: Post Planner
Do you ever have those days when you just aren’t feeling creative, and posting good content on Facebook seems harder than creating the cure for cancer? Thanks to our newest client, your creativity can be restored. Post Planner is an app that helps you find content faster and easier, plus boost your reach on your Facebook pages. It can be your Facebook library and basecamp. So far, we’ve seen some pretty impressive engagement results. It’s priced to afford, and definitely worth checking out. We are excited to work with a social media app yet again and will keep everyone updated on the Post Planner success!
What’s Hot: Snapchat
Snapchat is one of the world’s hottest, most talked about, and most controversial apps on the market right now. Snapchat users can take photos, record videos, add text and drawings, and send them to a list of recipients. What separates it from traditional texting is the fact that users can choose how long the recipient can view the content for. Once that time has expired, it is automatically deleted from their phone. The controversy? The phenomenon of “sexting” now has its ideal solution. While the creators, four former Stanford students, argue that its intention is to put the fun back in communication, it only makes sense that the primary demographic of Snapchat users, between 13 years to 25 years of age, use it with alternative intentions. Now the app is under fire for its “deletion” methods. While tech writers and the founders are taking various sides on the issues, the simple fact is Snapchat is experiencing over three dozen images sent per second during peak hours. It’s a social platform that is impossible to ignore; if only to satisfy the clandestine photographer in all of us.
Toolbox: Instagram Tagging
It should come as no surprise that since being acquired by Facebook, the world’s most popular photo sharing app, Instagram, is slowly releasing features traditionally found on the Facebook platform. Instagram recently launched the ability to tag other Instagram users in your photos, just as you tag photos with other Facebook profiles on Facebook. They’ve made the feature “individual” to Instagram by branding it with the name “Photos of You”. Not to be confused with Facebook “tagging”, of course. Only the photographer can tag their photos with friends, places, and brands. “Photos of You” are currently private, but will go public starting May 16. It’s a great new marketing tool for brands looking to capitalize on their Instagram presence. We’ll see if Red Bull or Southwest launches a campaign first!