By Constance Aguilar, social media specialist
Facebook promotions. Whether it’s a contest or a campaign, Facebook promotions are seen as the golden gate to a larger fan base, dedicated customers, and increased engagement. The grab and reward idea for brands for racking up fan numbers isn’t a poor one. Often time, it’s just not executed properly.
Facebook contests; created as the almighty way to drive traffic to your page, increase engagement, reward your fans, and ultimately, skyrocket your page’s fan count. But as many failed attempts will attest to, that goal is much easier said than done.
We’ve seen contests crash and burn. We’ve had contests crash and burn.
When we first started with Oxygenics and began to build their contest, we got one big request: since we were would only use ShortStack to build their tab, they put us up to the challenge of Wildfire’s promise of “hundreds of thousands of fans”. We set the bar at 9,000 and began.
Boy, was it slow to start. We got an average of 10 news fans per day for the first two weeks. It was painful. We sent emails, posted to our personal Facebook’s, and sunk hundreds of dollars into ads. And it still came nothing close to what we needed to please the client.
We launched the contest on March 12, 2012, with a total of 117 likes. Every day we picked one random entry to win a $50 gift card to Bed, Bath & Beyond. All entrants needed to do were provide their name, age, and email.