As a company or as a product, you have one chance to be new. Media love
stories about new businesses and new products, but it takes a strategy and a lot of hard work to squeeze the most exposure out of a product launch. You must know the timelines that journalists work under. You must know if the journalists of top-tier publications need advance notice or need to be embargoed. And you need a public relations company that can leverage your product launch to land the most — and most targeted — revenue-boosting media exposure. The Abbi Agency not only says that we do product launches well; we have the track record to prove it. Our product launch of Buckbean Brewing landed them as one of Bon Appetit’s top 10 Artisan Canned Beers. Social Media software company ShortStack took on The Abbi Agency to launch their Facebook platform and soon was in the pages of Inc. magazine and online powerhouse Mashable. Fast Wrap USA’s franchise launch put them in Forbes, on MSNBC and in AOL, under The Abbi Agency’s direction. In the make-or-break world of product launches, The Abbi Agency drives the media exposure that drives demand.
