The media landscape has changed. Blogs are major media influencers, and The
Abbi Agency taps into this segment of online media through carefully orchestrated campaigns. We understand that the blogosphere is much different than a newspaper newsroom. We specifically tailor content to bloggers, integrating photos and video, inserting contest giveaways and emphasizing top 10 lists. We target the bloggers with the most influence — Mommy bloggers, DIY bloggers, design bloggers and food and beverage bloggers. And we deliver content that spurs reader interaction, engaging a company’s core audience through the online avenue of a third party. Bloggers are only increasing their traction in a growing online world, and The Abbi Agency is leveraging the opportunities in this online media to generate the most valuable exposure.
