The Internet of Things (IoT) is a topic that every marketer is talking about. But, what does it mean, and more specifically, what does it mean to marketers? These smart, connected devices are ringing in a new, exciting era for marketing. IoT provides endless opportunities for marketers and advertisers to listen and respond to the needs of their audience based on behaviors. This infographic by Marketo breaks down the Internet of Things and how it can change customer engagement.
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