At the Abbi Agency, our team is committed to using our myriad gifts of communication, empathy, critical thinking and teamwork to execute powerful integrated marketing campaigns meant to move hearts and minds. But beneath the education, experience and good instincts that help to inform what each of our team members have to offer, there is another factor upon which the strength of our agency is built: the diversity of our experiences.
In a world that still faces several challenges when it comes to opportunity, access to education, gender parity in the workplace and the acknowledgment of the work women do at home, The Abbi Agency is proud to be a company built largely on the leadership of women. We embrace ambition, encourage boldness, and foster growth for the people that serve our clients and make this company the success that it is—no matter their gender.
Why? Because we know that people are at their best when they can tap fearlessly into their authentic selves.
To celebrate this year’s International Women’s Day, we’d like to share words of wisdom, encouragement and inspiration from the women that make The Abbi Agency fierce, bold, ambitious and visionary.
What do you want women who want to enter the Public Relations / Marketing field to know?
“Stereotypes are valid when a particular company/niche makes them so, but the industry as a whole is fantastic for a woman to pursue a career. Over the years, PR/marketing has gained a reputation at times for accepting only one profile of a professional, when in fact, it’s one of the most diverse industries I’ve encountered. You’ll find a place in public relations and marketing that suits any style of individual imaginable. There’s a place for art and culture, technology and innovation, civil rights and community advocacy, and much more. It’s an industry that you’ll go far in using your intelligence, creativity, and being a team player. There are too many avenues in the industry to explore for me to speak to all of them, as each has its own culture, but I will say that I find this industry fruitful for driven females to find professional success. I personally think that’s because we’re capable of juggling so many personalities, details, and initiatives at once, and combined with our communications expertise, women produce absolutely stellar work. I’m proud to be a female in PR, and I’m excited to see what the future has to hold for the many women continuing to enter the field.”
What can we do to support women and girls as they enter the workforce and develop their careers?
“As a feminist, I think this is a solution that requires the participation of all genders. We should be cultivating young people’s talents, even reaching out with mentorship and shadowing opportunities. In 99 percent of career paths, gender is irrelevant, and yet just as blue is for boys, public relations is almost always connoted as a woman’s profession. However, I have some amazingly talented male co-workers. The same should be said for women in all careers –– women can do anything and we should be telling girls from a young age that they can be anything, from a public relations professional to an environmental scientist or a badass politician.”
What advice would you recommend that women carry with them into the world of Integrated Marketing Communications?
“Women entering the PR/marketing/creative fields, or any field, really, need to remember that ‘a rising tide lifts all boats.’ I think that, as women, we tend to feel like there’s only room for a select few of us ‘at the top,’ so we sometimes push others down to elevate ourselves. In this industry, I’ve seen how ineffective this type of mindset is – it creates drama, inefficiencies, and is detrimental all around. The strongest campaigns and projects I’ve worked on have featured a team of strong women working together – not against each other. Lead with kindness; encourage and empower others; work together with other women (and men) on equal footing to achieve goals.”
How can we nurture the growth of women in business?
“I think that women should dedicate their own time to providing mentorship to those entering the industry below them. One thing I love about our agency is the strong sense that people, especially other women, have your back. Making a point to let others know that you are there for them to train, brainstorm, provide feedback or simply just listen to their thoughts, ideas and concerns is crucial to career development. As somebody who started at The Abbi Agency with very little experience in the industry, knowing that I had a team of people who were invested in my success was incredibly empowering. To this day, I know that I have team members who will dive in and get their hands dirty when I need help or stay late with me to discuss ideas and tackle roadblocks, and who genuinely care about my growth as a woman and professional – that’s a characteristic that I think is extremely rare in a lot of other settings.”
If you could share something from your own life’s journey with other women, what would that be?
“Everyone’s journey is unique, whether it was the experience they had in college or the varying professional positions they’ve held, no two paths are the same. It’s important for women and girls to embrace their journey and proudly own their experiences because being different is what’s going to set them apart. Whether they are just entering the workforce for the first time, or they’re changing careers, applying for a position that’s out of their comfort zone, or launching their own business… a journey that is filled with unique experiences will make them stronger, more creative, and better able to handle the curveballs that their career will throw at them. In the crowded, noisy and competitive world we live in, people don’t want vanilla, they want pistachio or rocky road. To make a name for yourself be unexpected, be amazing, and be delightfully different.”
What do you want women and girls entering the public relations and marketing industry to know?
“As a young professional in the industry, I want other women and girls entering the professional world to know their ideas and convictions matter. No idea is stupid and no dream is too big. Also, kindness matters. Be kind and stay true to yourself and you can accomplish anything.”
If you could give the women of the world any advice, what would it be?
“Be strong. Be Brave. Be Bold. To quote Malala Yousafzai, ‘We realize the importance of our voices only when we are silenced.’ DO NOT BE SILENT!”
What is your mantra?
“Be happy with who you are and what you do, and you can do anything you want.”
What do you want the young women of the world to know?
“I just want to say that all mothers are working mothers, whether they’re staying home and taking care of their family or balancing family and work life. I think, for me… I want my twin daughters to know and see that you can do both, have a family, be a good mommy and have a job you enjoy. I’m not saying it’s easy, but it’s definitely possible.”
What can we all do to support women and girls as they enter the workforce and develop their careers?
“Young women need to know how special they are—that they are beautifully made, flaws and all. I think we enter the workforce with a certain perception of who we need to be and what we need to do to prove our worth. In reality, worth isn’t measured by the things we create, but by the people we create things with and for. Life is about relationships, and relationships are built when you celebrate your true, genuine self, despite who loves it or hates it! I encourage all women to be brave, authentic and confident in their individual, God-given skill. It’s the full-boar, all-in, scream-from-the-mountains love that we take with us and remember—all the other stuff doesn’t shake a stick.”
What’s your recipe for success?
“Wake up early. Drink coffee. Work hard. Be ambitious. Keep your priorities straight, your mind right and your head up. Do well, live well and dress really well. Do what you love, love what you do.”
How do you move hearts and minds to build stronger, happier communities?
“Working with TravelNevada and telling that story on a national scale has been very fun, but recently with the planning and implementation of the Tourism Means More campaign we have been able to make an indelible impact on Nevadans. We traveled across the state meeting, greeting and interviewing those making a difference in tourism and we brought those stories directly to the state legislators. Personally, I think the project has been very much impacted by female voices. For instance, we interviewed a woman who is using economic development work to bolster tourism to a rural town and vise versa. We brought these emotional and important stories to the truly the biggest stage in the state and are excited to see the industry continue to grow.”
What can women learn from your journey as a woman executive?
“You don’t have to be pigeon-holed into one professional outlet. If you have the desire to expand and the follow through to learn something new, then speak up… Opportunities won’t often fall in your lap, but you can sure as hell create them.”
What do you want women entering the public relations / digital marketing / creative industry to know? What advice would you like to share?
“Be who you are and never be afraid to rock the boat no matter how stormy it is. You’ve got this!”
The Abbi Agency is committed to diversity, opportunity and representing a range of interests, clients and perspectives from all walks of life. Learn more about our team here.
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