This post was written by Abbi Whitaker and originally featured on the Forbes Agency Council.
Public relations always will be about human relationships — one-on-one, purposeful relationships — but we can be a lot smarter about how we construct those relationships if we use all the data that’s at our disposal.
In fact, we talk a lot these days about “data-driven public relations,” even though the term often means dramatically different things to different public relations professionals.
At The Abbi Agency, we look for the best digital tools we can find to more effectively deliver messages for our clients and help them build relationships with their audiences.
While acknowledging that there are dozens of really great digital tools out there (and new ones coming in nearly every month), visit Forbes to discover five that we find particularly useful right now.
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