The immediacy of web technology can offer a lot of opportunities for savvy marketers looking to take advantage of their newfound closeness to the everyday lives of people—but before they do, it’s a good idea to consider what exactly that might mean.
Now that we live in a world where marketers and consumers live in a state of perpetual conversation, it is more important that marketers understand the importance of being responsive to consumer needs in real-time.
The days where potential consumers wait to make a decision about a purchase or other action until we tell them are quickly passing us by. Instead, marketers should work to get critical information into the hands of consumers before they even know they need it—and they should do it in a personalized way that introduces real value to the customer.
Read my article in the Huffington Post to learn more.
When you’re done, have a look at our infographic below: Four Keys to Kick-Butt Content.
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