Introducing Michael Leonardini, Chief Creative Officer

Topics: Newsletter, Creative, Management

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Reading Time: 2 minutes

Big brand experience? How about guiding creative and branding work for Pebble Beach and Paramount Studios?

Leadership? Does fronting and expanding an entire division of renowned creative agency MeringCarson count?

Branding skills? Try this: Creating the Brand Bible for Visit California’s $80 million per year tourism brand.

The Abbi Agency is excited — dare we say ecstatic — to announce that Michael Leonardini has joined The Abbi Agency as Chief Creative Officer.

Meet Micheal Leonardini, our new Chief Creative Officer!

As you can see from our breathless intro (we hope we made you blush Michael), we believe this is a game-changing move for The Abbi Agency. Leonardini’s extensive experience, natural leadership skills and sharp eye for industry-leading creative are exactly what we were looking to add to our already deeply talented creative team.

Of particular note is Leonardini’s wide tourism experience for some of the nation’s largest accounts. In our minds Visit California is the gold standard of tourism marketing, and Leonardini’s work building and expanding that brand has our minds already jumping ahead to the mind-blowing work we are going to produce for our tourism clients with him at the helm of our creative team.

As Chief Creative Officer, Leonardini joins a talented team that includes Creative Director Thaison Kawal, Junior Art Director Connor Goicoechea and Production Manager Kami Olaciregui.

The last three years has been a period of steady building for our creative department. Together, we’ve passed election measures that fund our Northern Nevada schools, launched a brand spanking new California travel brand, created videos for a joint effort between 23andMe, Renown Health and Desert Research Institute, and designed beautiful packaging for a wide range of products.

Now, we’re ready to go to the next level. And we’re more than excited to have Michael not just along for the ride, but leading the charge.

We’re happy to have you Michael. And to all of our clients, we’re excited to introduce Michael to all of you soon.

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