The Making of a President – Breaking Down the Branding Behind #Election2016

Ask most Americans about presidential nominees, Hillary Clinton and Donald Trump, and words like “trust,” “dislike” and “believe” get tossed around with knee-jerk reactions. With recent studies revealing that candidates’ perceived warmth and confidence weigh in at around 80 percent of the average person’s voting decisions, the stakes behind crafting a likeable president-to-be are high.

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Five Great Tools For Data-Driven PR

Public relations always will be about human relationships — one-on-one, purposeful relationships — but we can be a lot smarter about how we construct those relationships if we use all the data that’s at our disposal…

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