The Making of a President – Breaking Down the Branding Behind #Election2016

Ask most Americans about presidential nominees, Hillary Clinton and Donald Trump, and words like “trust,” “dislike” and “believe” get tossed around with knee-jerk reactions. With recent studies revealing that candidates’ perceived warmth and confidence weigh in at around 80 percent of the average person’s voting decisions, the stakes behind crafting a likeable president-to-be are high.

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Pitches Get It Done: An E-Mail Pitching Primer

Sometimes I like to imagine what goes through the mind of a reporter when they open their email at the beginning of the day—there must be an overwhelming amount of story pitch emails waiting to be opened. Meanwhile, at the other end of these emails, are PR professionals hoping to secure awesome coverage for their clients…

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