Nano-influencers have exceptional access to highly loyal communities of trust that convert—how can marketers work with this group successfully?
Let’s say that you’re desperately in need of a vacation, but have no idea where you want to travel. You log in to your Instagram account to try to get ideas and see one of your favorite accounts is on vacation too. Curious, you go to their profile and see tons of images of this… Read more »
The term “fake news” is dominating the news cycle and diminishing public trust in media; but what does it really mean, and what can we do about it?
As Millennials come into their buying power and Centennials enter the market, Boomers and Gen X are embracing new tech. What does this mean for travel?
The Abbi Agency builds award-winning travel campaigns by telling the stories of the people who know and love the destinations best. Let us show you how.