Onstream

WebsitePublic RelationsCreative

Fully Integrated Brand Development Campaign

Built a brand from the ground up and leveraged visual storytelling to help position Onstream as a thought leader and expert amongst their peers and target demographic.

Goal

Launch a difficult-to-understand Internet of Things framework company to consumers and mainstream media by building a press-friendly technology brand from the ground up.

Strategy

After naming the company, creating the logo and building the website, The Abbi Agency launched the company's brand through public relations, content marketing and guerilla tradeshow marketing.

Execution

Launch the company at the IoT Evolution Expo in Las Vegas with a video, an infographic and full media relations and guerilla marketing push behind the company launch. Simultaneous wire releases about the company's funding, partnerships and product created widespread industry and mainstream media exposure.