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Liz Bowling

Liz Bowling

account director

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Liz Bowling is a seasoned advertising executive with substantial agency experience in the client leadership, public relations and special events realm. She has spent the past 12+ years working in New York City and Denver agencies to increase brand awareness and achieve strategic goals for a variety of Fortune 500 clients, including American Express, P&G, Kellogg’s, Coke and Verizon Wireless. She has a sharp eye for detail and effortlessly deepens relationships with her passion for the industry.

As Account Director, Liz oversees local and national accounts, outlining strategic direction and acting as the primary liaison between agency and client. She serves as the brand steward on tactical objectives by leading, assessing and managing internal team resources to best service the overall account and generate results. Responsibilities include day-to-day execution of a program and/or a project, on strategy, on time and within budget. She leads the development of holistic Public Relations and Marketing campaigns, across multiple channels, which fulfill the agency and client mission.

Liz plays a key role in developing the next generation of account management talent at the agency. She leads the development of quarterly account plans, measurement and reporting practices, work quality, and media relations outreach.

Liz also specializes in sponsorship development and promotional strategy/execution. To her, creating experiential marketing platforms and unique touch points for consumers to engage with is an ever-evolving and exhilarating task. She is known for her adaptability, positivity and flawless execution.

Posts By Liz Bowling

Of Substance, Style and Glittery Microphones
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The moment I turned 16 and bought my own car, I carpeted the seats in leopard fur…

How to Write a Compelling, Inspiring Creative Brief
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One of my favorite former bosses used to cover her walls in glossy print ads…

Celebrity product placement
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Celebrity product placement can be a very powerful thing IF it’s done correctly…

We’re Hiring: Spring Public Relations Intern
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The Abbi Agency is looking to bring on a public relations intern (10-15 hours a week) beginning in January 2014 and ending in May 2014…

Meet Liz Bowling
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Hi… My name is Liz. The majority of my colleagues at The Abbi Agency call me Lizzie, which I love…

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