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Ask most Americans about presidential nominees, Hillary Clinton and Donald Trump, and words like “trust,” “dislike” and “believe” get tossed around with knee-jerk reactions. With recent studies revealing that candidates’ perceived warmth and confidence weigh in at around 80 percent of the average person’s voting decisions, the stakes behind crafting a likeable president-to-be are high.
It’s nearly impossible to rely on intuition and experience alone to maximize the success of your digital strategy. You can get close, but in truth no two…
Social media professionals have two immediate goals—spur engagement from existing followers, and capture new, unique fans. Sometimes you’ve got to throw down a few dollars for your brand to get noticed