Is search becoming the secret sauce that binds a quality integrated marketing campaign together? Essentially, yes. Let The Abbi Agency be your guide to better integrated communications strategies for the saturated digital age.
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Ask most Americans about presidential nominees, Hillary Clinton and Donald Trump, and words like “trust,” “dislike” and “believe” get tossed around with knee-jerk reactions. With recent studies revealing that candidates’ perceived warmth and confidence weigh in at around 80 percent of the average person’s voting decisions, the stakes behind crafting a likeable president-to-be are high.
It’s nearly impossible to rely on intuition and experience alone to maximize the success of your digital strategy. You can get close, but in truth no two…