The term “fake news” is dominating the news cycle and diminishing public trust in media; but what does it really mean, and what can we do about it?
Is search becoming the secret sauce that binds a quality integrated marketing campaign together? Essentially, yes. Let The Abbi Agency be your guide to better integrated communications strategies for the saturated digital age.
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Ask most Americans about presidential nominees, Hillary Clinton and Donald Trump, and words like “trust,” “dislike” and “believe” get tossed around with knee-jerk reactions. With recent studies revealing that candidates’ perceived warmth and confidence weigh in at around 80 percent of the average person’s voting decisions, the stakes behind crafting a likeable president-to-be are high.