The Abbi Agency’s newest addition to the media relations team, Amanda Horn, took an eclectic path into the world of public relations to eventually end up with the team. Feeling just as comfortable in a board room or corporate meeting as she does dancing at a concert, Amanda has a resume sure to invoke both smiles and raised eyebrows. From literally joining the circus and living as a traveling performer (she accredits her knowledge about PR to everything she learned in the circus), to being an operations director for eWomenNetwork, a local women’s media and marketing group, Amanda lets her experience drive her professional tactics. Amanda spent time in the field guerrilla marketing, running numerous brand campaigns across Bay Area, is also an award winning writer (cover story published in local news weekly), and spends her research hours as an avid newshound, soaking up brilliant stories. In her spare time, Amanda is known for being a health, wellness, fitness, and nutrition advocate whose personal interest translates to passion for these kinds of stories, which are exactly the style of clients The Abbi Agency has Amanda working her passion and genius into.
Posts By Amanda Horn
My Time as Mom blogger Jessica Torres gives us the inside scoop to savvy blogger relations.
Let me warn you. If you’re looking for a blog post with nuggets of industry wisdom, this isn’t it.
A couple of weeks ago, I had the privilege of being the agent of inspiration for a room full of bright-eyed…
I did not take the traditional path to PR. In fact, I didn’t tread much of a traditional path to anywhere in my life.
If these are not rules to live by in your current public relations office then it might be time to dust them off and implement.