When all is said and done, marketing initiatives exist to drive sales and increase the bottom line.
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The immediacy of web technology can offer a lot of opportunities for savvy marketers looking to take advantage of their newfound closeness to the everyday lives of people—but before they do, it’s a good idea to consider what exactly that might mean.
One out of five Americans is certain to be on Instagram today. That’s easy to predict, because one in five Americans was on Instagram yesterday…