Artificial intelligence is among us, but what does that mean for the public relations industry? Here is Abbi’s take.
When all is said and done, marketing initiatives exist to drive sales and increase the bottom line.
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The immediacy of web technology can offer a lot of opportunities for savvy marketers looking to take advantage of their newfound closeness to the everyday lives of people—but before they do, it’s a good idea to consider what exactly that might mean.