Abbi is the heart, soul and creative engine that drives The Abbi Agency. A veteran of international media campaigns for some of the nation’s largest real estate, tourism and business-to-business companies (including Intrawest, Mammoth Mountain, Squaw Valley USA, Trump International and Fast Wrap USA), Abbi innately understands what drives media coverage. She’s launched national franchise campaigns, turned technology start-ups into industry heavyweights and sold luxury real estate and tourist destinations across the globe. Before starting The Abbi Agency, Abbi was vice president of Lyman Public Relations.
Despite her role directing the company’s public relations strategy and orchestrating campaigns, Abbi is still most at home picking up the phone and landing top-tier media placements herself. She has secured feature coverage in the world’s most prestigious publications and television programming— The New York Times, The Wall Street Journal, Forbes, Fortune Small Business and MSNBC — and has the established relationships with world-class reporters and writers to show for it. Abbi has organized and led media tours across the world, in locations from London, Mexico and Costa Rica to Chicago and New York. A long-time Reno resident and a graduate of the University of Nevada, Reno, she volunteers with Let’s Move Nevada, the Obesity Prevention Foundation, Nevada’s Center for Entrepreneurship and Technology, the Susan G. Komen Foundation and many other charitable and business organizations.