By Laura Gayle, Business Woman Guide Branding and marketing are related and interdependent functions, but they are not the same. If a business wants to be the best it can be, these concepts must be handled sequentially. It’s definitely not a “Who came first: the chicken or the egg?” scenario. Businesses need to be strategic… Read more »
We think the world — the absolute world — of NCET and its 600 members. And so we were giddy with excitement around here when we learned that The Abbi Agency will be honored as NCET’s Creative Services Organization of the Year. With this award, NCET honors an organization that provides top-level marketing, public relations… Read more »
Nano-influencers have exceptional access to highly loyal communities of trust that convert—how can marketers work with this group successfully?
This year, The Abbi Agency is bringing you our extremely local gift guide. Click hear to spread the joy!