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Abbi Whitaker

Abbi Whitaker


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Abbi is the heart, soul and creative engine that drives The Abbi Agency. A veteran of international media campaigns for some of the nation’s largest real estate, tourism and business-to-business companies (including Intrawest, Mammoth Mountain, Squaw Valley USA, Trump International and Fast Wrap USA), Abbi innately understands what drives media coverage. She’s launched national franchise campaigns, turned technology start-ups into industry heavyweights and sold luxury real estate and tourist destinations across the globe. Before starting The Abbi Agency, Abbi was vice president of Lyman Public Relations.

Despite her role directing the company’s public relations strategy and orchestrating campaigns, Abbi is still most at home picking up the phone and landing top-tier media placements herself. She has secured feature coverage in the world’s most prestigious publications and television programming— The New York Times, The Wall Street Journal, Forbes, Fortune Small Business and MSNBC — and has the established relationships with world-class reporters and writers to show for it. Abbi has organized and led media tours across the world, in locations from London, Mexico and Costa Rica to Chicago and New York. A long-time Reno resident and a graduate of the University of Nevada, Reno, she volunteers with Let’s Move Nevada, the Obesity Prevention Foundation, Nevada’s Center for Entrepreneurship and Technology, the Susan G. Komen Foundation and many other charitable and business organizations.

Posts By Abbi Whitaker

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Creative and technology are nestling down in one of Reno’s booming districts. Midtown, we’ve arrived. The Abbi Agency is thrilled to announce we’ve…

Millennials and Destinations
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All ready to roll out those cool new digital and print ads specifically targeting Millennial consumers for your travel destination? Stop. Please. Just stop.

Marketing and Millennials Key Consumer Packaged Goods’ Success
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Gulp. Eighty percent of the new consumer packaged goods launched in the United States disappear from retailers’ shelves in less than two years. Less than 1 percent reach what Nielsen calls “breakout status” — $50 million in first-year sales followed by continued strong sales in year two…

How To Market With Mom Bloggers
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Checkout this article written by Kristen Matthews from Convince and Convert to see how you can market with Mom Bloggers. By now everyone knows that moms…

Power of the Internet of Things: Connectivity for better interactivity [Infographic]
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The Internet of Things (IoT) is a topic that every marketer is talking about. But, what does it mean…


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