The Abbi Agency and SMG Consulting Partner to Build Butte County’s Travel Brand

Topics: Creative, Content Marketing, Branding


Reading Time: 2 minutes

A vibrant university hub, the birthplace of West Coast craft brewing, a landscape of fertile agriculture and limitless recreation — Butte County is many things to many visitors.

Though the diverse offerings of Butte County can in many ways speak for themselves, the story of the region has yet to be told to the broader public. That’s why The Abbi Agency is thrilled to capture the essence of this Northern California destination and share it with regional travelers, inspiring them to explore the area’s viticulture, arts, dining and recreation.



Our firm has been named one of two agencies of record working in partnership with Explore Butte County, a Tourism Business Improvement District (TBID), to drive awareness and visitation to the region. SMG Consulting, a South Lake Tahoe firm, will bring its vast destination marketing expertise to this relationship as well.



Combining The Abbi Agency’s award-winning integrated communications approach with SMG Consulting’s TBID marketing expertise will leverage the best assets of both firms to showcase the finest Butte County has to offer.



Butte County houses a handful of cities that will soon become familiar to Californians and travelers alike — including Chico, Oroville and Paradise. Among the region’s landmarks are California State University, Chico; the vast, breathtaking Bidwell Park; as well as the Sierra Nevada Brewing Company, whose West Coast style pale ale is enjoyed widely throughout the nation.



Our agencies will collaboratively develop a fully integrated marketing campaign, establishing the Butte County brand through engaging advertising creative, web development and story-driven content.

“California travelers are thirsty for authentic experiences in their own backyard and Butte County delivers that for a wide variety of visitors,” explains our co-founder, Abbi Whitaker. “We are focused on building a brand and travel marketing campaign that is true to the diverse cultural and geographic landscape of Butte County, and entices travelers of all stripes to explore the county deeply.”

This partnership with Explore Butte County, which was formed in late 2015 to market the region as a travel destination, is set to begin immediately. Inquiries about the matter should be directed to David Bunker, The Abbi Agency’s Director of Content. He can be reached via e-mail or by phone at our Nevada office (775-323-2977).

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